About Chroma Today
Chroma Today is a digital sanctuary dedicated to the appreciation of color. In a world of infinite scroll and visual noise, we offer a single, daily moment of chromatic focus.
Every day, we curate one specific shade, exploring its technical properties, its cultural resonance, and the feelings it evokes. While technology helps us discover new hues, the final selection is always human—intended to inspire designers, artists, and anyone who stops to look.
Chroma vs. Color
We use the word "Chroma" deliberately. While "color" refers to the general phenomenon of light perception, "chroma" speaks to the purity and intensity of a hue.
For us, Chroma represents intention. It is color with a purpose. It is the difference between seeing a blue sky and understanding the specific, vibrant azure that defines a summer afternoon.
The Philosophy
We believe that color is not just a visual property, but an emotional language. By isolating a single color, we strip away context and allow the hue itself to speak.
Credits
Curation & Design: The Chroma Team
Typography: Fraunces by Undercase Type, Inter by Rasmus Andersson
Contact
hello@chromatoday.com